酒吧VI设计与酒店VI设计的差异在什么地方?
作为现代发展的中国,酒吧的兴起是越来越多了,再说对外改革开放,国外的人也都来了中国,所以在酒吧的VI设计上,要吸引国外的文化,把其做到让国外有一个在家里的感觉,讲究自然。So far Starbucks’ faux local brand seems to be successful. 到目前为止,星巴克的人造本土品牌似乎是成功的。UK stores were remodeled to feel more local, which is always a popular choice, and new British items such as bacon butties and porridge have been added to menus around the country. 英国的商店都重新感到更多的本地,这是一个非常流行的选择,和英国新的物品如腊肉三明治和粥已经被添加到菜单全国各地。Bone china cups are replacing the impersonal white mugs. 骨瓷杯正在取代无私的白色杯。Problem stores are being closed and the aggressive expansion that made the brand so unpopular in many markets has been stopped. 问题正在关闭商店的积极扩张,使品牌在许多市场不受欢迎已经停了。Starbucks products such as the Frappuccino and Via instant coffee are popping up in supermarkets around the UK.酒吧VI设计星巴克的用品,如星冰乐并通过速溶咖啡已经在市场上出现在英国周围。
酒吧设计的新意。Ironically, Starbucks’ new local UK brand may be the next step in global expansion. 具有讽刺意味的是,星巴克的地方新英国品牌可能是下一步在全球的扩张。Coffee culture is growing in the UK and Starbucks is a large part of this switch. 咖啡文化是生长在英国和星巴克的很大一部分这个开关。Starbucks is no longer the market leader in our country—Costa Coffee is the UK favourite—but the brand is feeling more natural on UK high streets than ever before in its almost twenty years in Britain. 星巴克不再是市场的领导者在我们的country-Costa咖啡是英国favourite-but品牌是感觉更自然的英国大街上比以往任何时候都在其近二十年在英国。Later this year, Starbucks plans to introduce another business model that has been successful in the states: Starbucks drive throughs. 计划今年晚些时候,星巴克介绍另一个商业模式,已成功在美国开名车贯港穗:星巴克。A dozen will open this year, despite the company’s claims that they are no longer growing as aggressively as in the past.一打开放,尽管今年公司声称,他们不再是成长为积极,像古时一样。
设计的根本在于创意Starbucks UK wants to grow slowly and organically, maintaining a popular brand that is popular in the UK. 星巴克要成长,慢慢地,英国的有机结合,维持一个受欢迎的品牌在英国很流行。With 717 stores in the UK already, this seems like a wise plan. 拥有717家店铺,在英国已经这似乎像一个聪明的计划。You probably have a Starbucks near you, and you probably are seeing more people in the store than ever. 你可能就有一个星巴克店铺,你可能来到你的身边,看到更多的人比以往任何时候都在店里。This new UK logo design and brand may have been这个新英国标志设计和品牌可能已经发生controversial有争议的, but so far it appears to be successful.,但是到目前为止,它似乎是成功的。设计从这里开始,人和时代为您服务。
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