酒店商标品牌在形象设计中，作为画面的形象要素之一

酒店商标品牌的视觉美感
　　专业的服务为上海企业服务，酒店商标品牌在形象设计中，作为画面的形象要素之一，具有传达感情的功能，因而它必须具有视觉上的美感，能够给人以美的感受。人们对于作用其视觉感官的事物以美丑来衡量，已经成为有意识或无意识的标准。满足人们的审美需求和提高美的品位是每一个设计师的责任。在酒店商标品牌设计中，美不仅仅体现在局部，而是对笔形、结构以及整个设计的把握。酒店商标品牌是由横、竖、点和圆弧等线条组合成的形态，在结构的安排和线条的搭配上，怎样协调笔画与笔画、字与字之间的关系，强调节奏与韵律，创造出更富表现力和感染力的设计，把内容准确、鲜明地传达给观众，是酒店商标品牌设计的重要课题。优秀的字体设计能让人过目不忘，既起着传递信息的功效，又能达到视觉审美的目的。相反，字型设计丑陋粗俗、组合零乱的酒店商标品牌，使人看后心里感到不愉快，视觉上也难以产生美感。

    The visual beauty of the hotel brand name
    Hotel brand name in the image of the design, one of the elements as the screen's image has to convey the feelings of the function, so it must have a visual beauty, can give a feeling of beauty. People for the role of the visual senses with beauty and ugliness of things to measure, has become a conscious or unconscious criteria. Meet people's needs and improve the aesthetic quality of beauty is the responsibility of every designer. The design of the hotel brand name, not just in the United States local, but the pen-shaped structure and the design of the grasp. Hotel brand name is horizontal, vertical, such as points and lines to form a circular shape, the structure of the arrangement and the mix of lines, strokes and stroke how to coordinate, the relationship between words, emphasizing the rhythm and cadence, to create a more expressive and appealing design, the content is accurate, clearly communicated to the audience, the hotel brand designed to mark an important issue. Good font design can make people never forget, not only plays the efficacy of transmission of information, while maintaining the visual aesthetic purposes. In contrast, font design ugly, vulgar, messy combination of the hotel brand name, after my heart to see people unhappy, but also difficult to produce visual beauty.