了解酒店设计市场营销工作，营销部经理的岗位和职责！

了解酒店设计市场营销工作，营销部经理的岗位和职责！

负责酒店的营销工作，制定营销计划，组织和招徕客源，掌握市场信息，做好内外协调沟通，确保酒店取得良好的经济效益和

社会效益。
1、在总经理领导下，全面负责酒店市场开发、客户管理和产品销售等方面的工作。定期组织市场调研，收集市场信息，分析市

场动向、特点和发展趋势，制定市场销售策略，确定主要目标市场、市场结构和销售方针，并在报总经理审批后组织实施；
2、根据酒店的近期和远期目标、财务预算要求，协调与前厅部、客房部的关系，提出销售计划编制原则、依据，组织销售部人

员分析市场环境，制定和审核酒店客房出租率，平均房租及季节销售预算，提出酒店价格政策实施方案，向销售部人员下达销

售任务，并组织贯彻实施；
3、掌握国内外产品市场的动态，每周在总经理主持下，分析销售动态、各部门销售成本、存在问题、市场竞争发展状况等，提

出改进方案和措施，监督销售计划的顺利完成；
4、协调销售部和各经济组织的关系，经常保持同上级旅游管理部门、各大旅行社、航空公司、铁路客运站和本地的商社、办事

机构、政府外事部门的密切联系，并通过他们与客户建立长期稳定的良好协作关系；
5、提交酒店设计重要销售活动和参加国际、国内产品展销活动实施方案，组织人员．准备材料，参加销售活动，广泛宣传本公司产

品和服务，对销售效果提出分析，向总经理报告；
6、联系国外驻本区商社、公司等客户和国内外旅游商，掌握客户意向和需求，并提出签订销售合同、包房合同向意向和建议，

并提出销售计划和价格标准；
7、定期检查销售计划实施结果，定期提出销售计划调整方案，报总经理审批后组织实施；
8、掌握酒店价格政策实施情况，控制公司团体、散客及其不同客季节和价格水平，定期检查平均房租计划实施结果，及时提出

改进措施，保证酒店较高的平均房租水平；
9、定期走访客户，征求客户意见，掌握其他酒店的出租率、平均房价水平，分析竞争态势，调整产品销售策略，适应市场竞争

需要；
10、参加酒店收款分析会议，掌握客户拖欠款情况，分析原因．负责客户拖欠的催收组织工作，减少长期拖欠的现象；
11、培训和造就一支不同年龄和不同层次的酒店销售专业队伍；
12指定销售部管理制度、工作程序，并监督贯彻实施。严格控制酒店销售费用开支，签发开支范围和标准，监督销售费用的使

用。

  Anqing marketing, the roles and responsibilities of the Marketing Manager!

Responsible for the hotel's marketing, marketing plan, organize, and to attract tourists, to grasp market

information to do internal and external coordination and communication, to ensure that the hotel made good

economic and

Social benefits.
1, under the leadership of general manager with overall responsibility for the work of the hotel market

development, customer management and product sales. Organize regular market research, gather market information

and analysis of the City

Field trends, characteristics and development trends, development of marketing strategies, identify key target

markets, market structure and marketing strategy, and organize the implementation after the approval of the

general manager;
2, according to the hotel's immediate and long-term goals, financial budget requirements, the relationship of

co-ordination with Front Office, Housekeeping, put forward the principle of sales planning, based,

organizational sales people

Members to analyze the market environment, to develop and review a hotel room occupancy rate, average room

rates and seasonal sales budget, the proposed hotel pricing policy implementation plan, sales to the sales

personnel of the Department issued

Sale of the task, and organize the implementation;
3, to grasp the dynamics of domestic and foreign product markets, a week under the auspices of the general

manager, analyze sales trends, various departments in cost of sales, there are problems, market competition and

development, to mention

Out to improve the programs and measures to the successful completion of supervision of the marketing plan;
4 to coordinate the relationship between sales department and the economic organization, and keep the same

superior travel management departments, tour operators, airlines, railways, bus terminal and a local trading

company, work

Organizations, government foreign affairs department in close contact, and through their long-term stable good

cooperative relations with customers;
Submitted hotel sales activities and participating in international and domestic product marketing activities

in the implementation of programs, organizations staff. Prepare materials, and participate in sales activities,

and widely publicize the production of the Company

Products and services, sales effectiveness analysis, report to the General Manager;
6, in this area contact the foreign trading companies, customers and domestic and foreign tourism providers,

master customer intentions and needs, and propose a contract of sale, private dining contract to the intent and

recommendations,

And proposed marketing plan and price standards;
7 results of the implementation of the sales program of regular inspection, periodic sales plan to adjust the

program, the general manager for approval, organization and implementation;
, Master hotel pricing policy implementation, control of a body corporate, individual, and its off season and

the price level, the average rent of the periodic inspection scheme implementation results in the timely

submission

Improved measures to ensure that the hotel a higher average rent level;
9, regular visits to customers, consultation with customers, to grasp the other hotel occupancy rate, the

average price level, analysis of the competitive situation, the adjustment of product sales strategy, adapt to

market competition

Needs;
10, to participate in the analysis session of the hotel receivables, grasp the arrears situation, analyze the

causes. Responsible for customers in arrears collection organization, to reduce the phenomenon of long-term

arrears;
11, training and bringing up a different age and different levels of hotel sales professional teams;
12 specify the sales department management systems, work procedures, and supervise the implementation of the.

Strict control of the hotel sales expenses, the issue of expenditure ranges and standards, and supervision of

the cost of sales to

With