打造酒店市场营销成功的基础，酒店市场营销概念的了解！
酒店市场营销概念的内涵
酒店市场营销是市场营销在酒店业中的具体应用，它是酒店对产品的构思、定价、促销和分销的计划执行过程，以达到满足客人需求和酒店目标的实现。在理解酒店市场营销概念时，应从以下几个方面去分析：
1、酒店的一切经营活动都必须以客人的需求作为出发点和归宿，
酒店市场营销活动的首要任务是发现。客人已经有了什么，还缺少什么，这两者之间一定存在差距。客人需要什么，他们对自己的需要是否已经过满足他们的需求而获得利润。
2、酒店市场营销客人为核心，把维护客人利益、酒店利益和社会的利益有机地统一在一起。这是一种面向未来，着眼于可持续发展的观念。以此指导酒店工作，对于企业的长远发展有着十分重要的影响。
3、酒店市场营销是一种连续不断的管理活动，这种管理活动存在于酒店运行的整个过程，它是酒店运用一切可利用的资源，通过产品、渠道、价格和促销的主动变化实现对酒店内外环境的主动适应，后者只能被看作是整个营销管理的一项内容。
4、酒店市场营销是一个动态过程，包括分析、计划、执行、反馈和控制等环节，酒店市场营销应有步骤的进行，应有序的一步步去做。
5、在酒店市场营销的进行中，营销调研起着关键作用。酒店市场营销的最终目的是满足客人的需求，这就必须借助于各种相关的信息。这些信息十分繁多，例如，环境因素，客人特点，客人需求，其他酒店的营销策略、产品、价格等等。这些信息的了解和掌握对于酒店对内外环境变化，应对日益激烈的市场竞争提供了保障，而营销调研则是获取信息的主要途径。
6、全员营销在酒店市场营销中占据着十分重要的位置，它要求酒店内部各部门之间必须发挥团队精神，精诚合作，这是酒店市场营销成功的基础，光靠营销部一个部门不可能独立地承担营销的全部活动。
To create the basis of successful hotel marketing, hotel marketing concept to understand!
Connotation of the concept of hotel marketing
Hotel marketing is marketing in the hotel industry, it is the idea of ??the hotel product, pricing, promotion and distribution plans for the implementation process to meet guests' needs and hotel goals. In understanding the hotel marketing business
Read, we should start to analyze the following aspects:
1, all the business activities of the hotel guests' needs as a starting point and destination, hotel marketing activities of the primary task is to find. Guests already have, what lack I yet, there must be a gap between the two. Guests need to
What they are on their own needs have been meet their needs and make a profit.
2, the hotel marketing guests at the core, the maintenance of the guests interests, hotel interests and social interests of the organic unity. This is a future-oriented, focusing on the concept of sustainable development. To guide the hotel for business long
Far the development has an important impact.
3, hotel marketing is a continuous management activities, management activities exist in the whole process of running the hotel, which is the hotel to use all available resources, products, channels, price and promotion initiative to change the wine
Shop initiative to adapt the internal and external environment, which can only be seen as an element of marketing management.
4, the hotel marketing is a dynamic process, including analysis, planning, implementation, feedback and control links, the hotel marketing should steps should be orderly, step by step to do.
5, in the hotel marketing, marketing research plays a key role. Hotel marketing ultimate goal is to meet the needs of the guests, which must resort to a variety of related information. These information are very numerous, for example, environmental factors,
Characteristics of the guests, guests' needs, other hotel marketing strategy, product, price and so on. This information to understand and master has provided a guarantee for the hotel on the internal and external environmental changes, deal with the increasingly fierce market competition, marketing research is to obtain information
The main way.
6, full marketing hotel marketing occupies a very important position, it requires must work as a team, sincere cooperation among the various departments within the hotel, which is fundamental to the success of hotel marketing alone, a division of the marketing department can not
Independently assume all marketing activities.
