酒店有哪些营销方式？以下是酒店各种市场营销新理念（一）

酒店有哪些营销方式？以下是酒店各种市场营销新理念（一） 
1.酒店绿色营销
    随着全球环境问题的日益严重和绿色运动的蓬勃兴起，市场营销如何适应人类社会可持续发展的需求已成为当务之急。酒店绿色营销正是顺应从保护环境、反对污染、充分利用资源的角度出发，通过研制产品、充分利用自然资源、变废为宝等措施，满足客人的绿色需求，实现酒店的营销目标。酒店绿色营销作为可持续发展战略的有效途径，无疑成为现代酒店营销的必然选择。实施酒店绿色营销，应坚持做到：第一，节约材料费，保护地球资源；第二，确保产品使用的安全、卫生和方便，有利人们的身心健康和生活品质提升；第三，引导绿色消费，培养人们的绿色意识，优化人们的生存环境。
2.酒店品牌营销
    在产品的相似度越来越高，而客人对产品的挑剔越来越苛刻的时代，品牌营销已成为酒店服务企业不可或缺的选择。拍品牌是一种名称、术语、标识、象征、设计或是它们的相互组合。拥有一个广为人知、备受尊崇的品牌，对酒店而言，就是拥有了一种资产、一种资源；对购买该酒店产品的客人而言，这是质量、方便、地位等需求得到满足的保障；对该酒店的竞争对手而言，这是相互区别的标志，也是保持市场份额的利器。
3.酒店文化营销
    酒店文化营销是指酒店充分运用文化力量实现酒店战略目标的市场营销活动。在营销过程中主动进行文化渗透，提高文化含量，以文化作媒介与客人及社会公众构建全新的利益共同体关系。酒店文化营销的实施，主要通过以下途径进行：首先，酒店借助于或适应于不同特色的环境文化开展营销活动；其次，酒店在制定市场营销战略时，须综合运用文化因素实施文化营销战略；第三，文化因素须渗透到市场营销组合中，制定出具有文化特色的市场营销组合；第四，酒店应充分利用营销战略全面构筑酒店文化。
4.酒店服务营销
    服务营销学的兴起缘于服务业的迅猛发展和产品营销中服务日益成为焦点的事实。服务营销和产品营销的不同，所谓酒店服务营销就是指酒店企业依靠服务质量来获得顾客的良好评价，以口碑的方式吸引顾客，维护并增进与顾客的关系，从而达到企业营销的目标。正如美国希尔顿酒店董事长唐纳·希尔顿对酒店服务营销形象的描述：如果酒店里有一流的设备而没有一流的服务微笑，那就好比花园里失去了春天的太阳和春风。“酒店服务营销认为，传统的营销策略4P组合，应增加三种变量，形成7P组合，具体来说，酒店网络营销就是酒店借助互联网平台，通过与潜在购买者在网上直接接触，向购买者提供酒店产品和服务，以达到一定营销目的的营销活动。

Hotel marketing? The following is a hotel a variety of marketing a new concept (a)
A hotel green marketing
    With the burgeoning global environmental problems become increasingly serious and the green movement, marketing, how to adapt to the needs of sustainable development of human society has become imperative. The hotel green marketing is precisely in response to protect the environment against pollution, and make full use of the resources point of departure, through the development of products, make full use of natural resources, turning waste into wealth and other measures to meet the green needs of guests, hotel marketing objectives. Hotel green marketing as an effective way of sustainable development strategies, and will undoubtedly become the inevitable choice of hotel marketing. Implementation of the green marketing of the hotel, should adhere to do: First, save the cost of materials to protect the earth's resources; second, to ensure that the use of the product safety, health and convenient, beneficial to people's health and life quality improvement; third, green consumer guide , cultivation of green awareness, optimize people's living environment.
(2) hotel brand marketing
    The similarity in the product is increasingly picky guests of the product more and more demanding era of brand marketing has become an indispensable choice of hotel service enterprises. The film is a brand name, term, logo, symbol, design or their mutual combination. Have a well-known and respected brand, the hotel has an asset, a resource; on the purchase of the hotel guests, this is the quality, convenience, status, and needs to be met to protect; the hotel's competitors, this is a sign of mutual difference, but also to maintain market share weapon.
3 Hotels cultural marketing
    Hotels cultural marketing refers to the hotel to make full use of the cultural power to achieve the marketing activities of the hotel strategic objectives. Initiative in the marketing process and cultural infiltration, and improve the cultural content of culture media to build new community of interests between the guests and the public. Implementation of the marketing of hotel culture, mainly through the following channels: First, the hotel by means of marketing activities to adapt to the different characteristics of the environmental culture; Secondly, the Hotel in the development of marketing strategy should be integrated use of cultural factors to the implementation of cultural marketing strategy; Third, cultural factors must penetrate into the marketing mix, marketing mix to develop the cultural characteristics; Fourth, the hotel should take full advantage of the marketing strategy to build a comprehensive hotel culture.
Hotel services marketing
    The rise of services marketing is increasingly becoming the focus of the fact that due to the rapid development of the service industry and product marketing services. Service marketing and product marketing, the so-called hotel services marketing refers to the hotel companies rely on to get a good evaluation of the customer service quality and reputation of the way to attract customers, maintain and enhance relationships with customers, so as to achieve the objectives of corporate marketing. As the United States, chairman of the Hilton Hotel Donna Hilton hotel marketing image description: If the hotel has first-class equipment and first-class service smile, it is like the garden to lose the spring sun and the spring breeze. Hotel marketing 4P combination of traditional marketing strategies should be increased by three variables, the formation of 7P combination Specifically, the hotel Internet marketing is the hotel through the Internet platform, through direct contact with potential buyers on the Internet, to provide to the purchaser hotel products and services, in order to achieve the marketing activities of certain marketing purposes.