酒店VI设计问卷的调查技巧！

酒店VI设计问卷的调查技巧！
1.事实性问题
    事实性问题主要是要求应答者回答一些有关事实的问题。例如：你通常什么时候看电视？
    事实性问题的主要目的在于求取事实资料，因此问题中的字眼定义必须清楚，让应答者了解后能正确回答。
    市场调查中，许多问题均属“事实性问题”，例如应答者个人的子资料：职业、收入、家庭状况、居住环境、教育程度等。这些问题又称为“分类性问题”，因为可根据所获得的资料而将应答者分类。在问卷之中，通常将事实性问题放在后边，以免应答者在回答有关个人的问题时有所顾忌，因而影响以后的答案。如果抽样方法是采用配额抽样，则分类性问题应置于问卷之首，否则不知道应答者是否符合样本多规定的条件。
2.意见性的问题
    在问卷中，往往会询问应答者一些有关意见或态度的问题。
    例如：你是否喜欢XX酒店？
    意见性问题事实上即态度调查问题。应答者是否愿意表达他真正的态度，固然要考虑，而态度强度亦有不同，如何从答案中衡量其强弱，显然也是一个需要解决的问题。通常而言，应答者会受到问题所用字眼和问题次序的影响，作出不同反应，因而答案也有所部同。对于事实性问题，可将答案与已知资料加以比较。但在意见性问题方面则较难作比较工作，因应答者对同样问题所作的反应各不相同，因此意见性问题的设计远较事实性问题困难。这种问题通常有两种处理方法：其一是对意见性问题的答案只用百分比表示，例如有的应答者同意某一看法等等；另一方法则旨在衡量应答者的态度，故可将答案化成分数。
3.困窟性问题
    困窟性问题时指应答者不愿在调查员面前作答的某些问题，比如关于私人的问题，或不为一般社会道德所接纳的行为、态度，或属有碍声誉的问题。例如：平均说来，每个月你打几次麻将？如果你的汽车是分期购买的，一共分多少期？你是否向银行抵押借款购股票？除了你工作收入外，尚有其他收入吗？
    如果一定要想获得困窟性问题的答案，又避免应答作不真实回答，可采用以下方法：
    （1）间接问题法。不直接询问应答者对某事项的观点，而改蚊他认为其他该事项的看法如何。
    例如：用间接问题旨在套取应答认为是旁人的观点。所以在他回答后，应立即再加上问题：“你同他们的看法是否一样？”
    （2）卡片整理法。将困窟性问题的答案分为“是”与“否”两类，调查员可暂时走开，让应答者自己取卡片投入箱中，以减低困窟气氛。应答者在无调查员注视的情况下，选取正确答案的可能性会提高不少。
    （3）随机反应法。根据随机反应法，可估计出回答困窟问题的人数。
    （4）断定性问题。有些问题时先假定应答者已有该种态度或行为。
     例如：你每天抽多少支香烟？事实上该应答者极可能根本不抽烟，这种问题则为断定性问题。正确处理这种问题的方法是在断定性问题之前加一条“过滤”问题。
     例如：你抽烟吗？
     如果应答者回答“是”，用断定性问题继续问下去才有意义，否则在过滤问题后就应停止。
    （5）假设性问题。有许多问题时先假定意中情况，然后询问应答者在该种情况下，他会采取什么行动。
     例如：如果XX酒店房价涨价至500元/间·天，你是否将改看另一家未涨价的酒店？
     如果XX酒店房间跌价，你是否愿意入住？
     你是否愿意加薪？
     你是否赞成酒店VI设计改善服务？
     以上皆属假设性问题，应答者对这种问题多数会答“是”。这种探测应答者未来行为的问题，应答者的答案事实上没有多大意义，因为多数人都愿意尝试一种新东西，或获得一些新经验。
 Hotel VI to design the questionnaire investigation skills!
A fact
    The factual problem is to ask respondents to answer some question of fact. For example: When do you usually watch TV?
    The main purpose of the factual problem is to strike the factual information, so the words in the problem definition must be clear, respondents to understand the correct answer.
    Market research, many questions are factual questions, such as responder individuals subfolders: occupation, income, family status, living environment, education degree. These problems, also known as "classification problems", according to information obtained by the respondents classified. In the questionnaire, usually the factual issues on the back so as not to answer in the answer to the issue of personal scruples, thus affecting subsequent answer. If the sampling method is the use of quota sampling, classification issues should be placed in the questionnaire first, otherwise do not know whether the respondents meet the sample conditions.
(2) observations of the problem
    Often asked in the questionnaire, some of the views or attitudes of the respondents.
    For example: Do you like XX Hotel?
    Views on issues is a matter of fact, namely the attitude survey questions. Obviously also a need to be resolved whether the respondents were willing to express his real attitude, of course, to consider the attitude strength have different measure of its strength from the answers. Generally speaking, the respondents will be problems with the wording and the order, and react differently, and therefore the answer has also been the Department of For factual questions, answers with known data can be compared. Views on sexual issues is more difficult to make work, the response by the respondents on the same problem, so the views of issues design than the fact that difficult problems. This problem is usually handled in two ways: one is the answer to the issues of the views expressed as a percentage, for example, some respondents to agree with a view, and so; the other rules designed to measure the attitude of the respondents, it can be The answer turned into scores.
3 trapped Cave sexual problems
    Trapped Cave of sexual problems, the respondents do not want to answer in front of the investigators on certain issues, such as personal problems, or not accepted by the general social and moral behavior, attitude, or is hindered reputation. For example: on average, every month you play a few times mahjong? If your car is a hire purchase, is divided into how many? You to purchase a share of Bank Secured loans? In addition to your income from work, there are other income?
    If you must find the answers to trapped Cave sexual problems, but also to avoid answering for false to answer the following methods can be used:
    (1) indirect method. Not directly ask the respondents' views on a matter, instead of mosquito views on how the matter.
    For example: the problem indirectly aimed at taking the response considered to be the point of view of others. So he answered, should be immediately coupled with the question: "you with their views?"
    (2) The card sorting method. Trapped the answer to the question of the cave is divided into "yes" and "no" categories, the investigators may be temporarily away, so that the respondents take the card to put into the box, in order to reduce the hardship of the cave atmosphere. Respondents investigators watched case, the possibility to select the correct answer will increase a lot.
    (3) random reaction. According to the random reaction, we can estimate the number of people to answer the problem of trapped cave.
    (4) concluded that problem. Some problems to assume that the respondents have been the kind of attitude or behavior.
     For example: Do you smoke a day how many cigarettes? The fact that respondents are most likely to simply not smoke, this problem was to conclude that sexual problems. The correct way to deal with this problem is to conclude that sexual problems before plus a "filter" problem.
     For example: Do you smoke?
     If respondents answered "yes", continue to ask it makes sense to conclude that sexual issues should be stopped, otherwise in the filtering problem after.
    (5) hypothetical questions. There are many issues to assume that Italy, and then asked the respondents in that case, he will take what action.
     For example: If the XX hotel prices prices to 500 yuan / room, you will change to look at another hotel prices?
     XX hotel room for decline in value, are you willing to stay?
     Are you willing to raise?
     Do you agree that the hotel VI design to improve their services?
     All of the above is a hypothetical question, respondents to this problem the majority of "yes". This to detect the future behavior of the respondents, the answers of the respondents in fact did not make much sense, because most people are willing to try something new, or get some new experiences.