酒店产品要在什么情况下会受到客人们的需求购买？客人选择酒店产品时考虑的因素：
1.酒店地理位置
酒店地理位置指酒店与城市商务中心区、旅游景点、机场、车站的距离及周边环境，是客人选择酒店的主要因素。客人往往选择交通方便，距离商务中心区、旅游景点近的酒店。在酒店环境上愿意选择毗邻城市著名景观的酒店。这些酒店的产品价值比同类酒店产品价值更高，所以酒店选址是一项长期投资，决定了酒店的市场定位和消费结构。
2.酒店设施
酒店设施包括酒店建筑、各类型客房及内部设施，各类别餐厅、商务中心、健体娱乐中心及内部设施。酒店设施是保证客人获得良好体验的重要物质基础。客人对设施的要求与其消费能力相关：经济型消费客人，要求酒店设施性能完好，卫生安全，方便其使用；标准型消费客人要求酒店设施比经济型更齐全、舒适；享受型客人则注重设施的先进、独特、豪华，以体现其尊贵的身份，满足其享受的健身需求。
3.酒店服务
酒店服务是酒店工作人员凭借自己的劳动来满足客人某方面的需要，涉及服务内容、方式、态度、速度、效率、效果等。酒店服务是具有灵活性和针对性的，同级别同类型酒店，提供的服务可能千差万别，所以服务是顾客区别酒店好坏的重要指标，是各酒店竞争的主要内容和主要手段。顾客对服务的要求很多，首先工作人员的服务态度要真诚热情，其次服务要应答迅速，效率高，在者服务灵活有针对性，即提供人性化、个性化服务。
4.酒店气氛
酒店气氛是指酒店整体氛围给客人的一种感受。酒店气氛具有无形性，营造良好的气氛要从硬件和软件两方面着手。硬件包括装潢、装饰、布局，软件包括工作人员的仪表、仪态、言行气质、服务态度等。不同类型的客人喜欢的气围，则更能体现酒店的特点，赢得客人的赞誉，给客人精神上更大的满足。
5.酒店形象
酒店形象是指公众对酒店产品的历史、知名度、服务质量和信誉、建筑风格、服务质量等诸多因素的一致看法。客人在选择新酒店时，首选社会形象好的酒店，好形象就是好产品与好服务的保证，树立良好形象是
酒店品牌设计长久生存的关键。
6.酒店产品价格
酒店产品价格是酒店产品价值的体现。顾客在不了解酒店产品的前提下会依据产品价格来判断他将会得到怎样的服务，价格低廉说明产品满足的只有基本需求，价格昂贵说明产品会给客人的各方面感受都会是最好的。在消费了解酒店产品后，会在价格和价格之间进行衡量，看是物有所值、物超所值还是物无所值，最后决定是否再次光临。所以酒店经营者要在价值与价格中间做好衡量。
Hotel under what circumstances will be subject to the needs of the guests to buy? Guests considerations in the choice of hotel products:
A. Hotel location
The hotel location means the hotel and the city central business district, tourist attractions, airports, stations, distance and the surrounding environment, guests to choose the hotel. Guests often choose to facilitate the transportation, from the Central Business District, tourist attractions near the hotel. Willing to choose a hotel adjacent to the famous landscape of the city in a hotel environment. Product value of these hotels of higher value than comparable hotel products, hotel location is a long-term investment, decided the hotel's market positioning and consumption structure.
(2) Facilities
Hotel facilities include a hotel building, rooms and internal facilities of various types, each of the categories, restaurant, business center, fitness and entertainment centers and internal facilities. The hotel facilities is an important material basis to ensure guests get a good experience. Guests the facilities and their spending power: economic consumption of the guests, the hotel facilities good performance, health and safety, to facilitate their use; standard consumer request more than the economy is complete, comfortable hotel facilities; enjoyment guests focus on facilities advanced, unique, luxury, and to reflect its distinguished identity and to meet the needs of their enjoyment of fitness.
Hotel services
The hotel service is the hotel staff by virtue of their own labor to meet the needs of the guests involved in the content, manner, attitude, speed, efficiency, effect. Hotel services with the flexibility and focus, with the level of the same type of hotel, the services provided may vary, so the service is an important indicator of the customer the difference between the hotel is good or bad, is the main contents and means of the hotel competition. Customer service, first of all a warm and sincere service attitude of staff, followed by the service to answer quickly, high efficiency, flexible and targeted in those services, to provide user-friendly, personalized service.
(4) The hotel atmosphere
The hotel atmosphere is the hotel overall atmosphere to the guests a feeling. The hotel atmosphere is invisible, and create a good atmosphere from the hardware and software aspects. Hardware, including decorating, decoration, layout, and software, including the staff of the instrument, posture, words and deeds temperament, and service attitude. Different types of guests like gas Wai, better reflect the characteristics of the hotel, has won the praise of the guests, the spirit of greater satisfaction to the guests.
5 The image of the hotel
The image of the hotel is the unanimous view of the public on the history of the hotel product, reputation, service quality and reputation, architectural style, quality of service and so on many factors. Guests choose a new hotel, the preferred social image of a good hotel, good image is a good product and good service guarantee, establish a good image is the key to long-term viability of the hotel brand design.
6. Hotel prices
The hotel price is the embodiment of the hotel product value. Customers do not understand the premise of the hotel product based on product prices to determine if he will get what kind of service, low-cost products to meet only basic needs, expensive product will give guests feelings will be the best. Consumer understanding of the hotel product, measured in terms of price and price, to see value for money, value for money, or are not value, and finally decide whether to come again. Hoteliers to do in the middle of the value and price measure.
