如何塑造好的酒店形象呢？形象设计是酒店品牌树立的过程
1.形象设计
形象设计，是
酒店品牌设计策划的基本环节。任何酒店的策划，必须明确应该以什么形象向目标消费群体展示和传达信息。通常的做法就是全面导入CIS（或CI）战略。CIS是企业形象识别标志的英文缩写。企业形象标识就像人的外观特征，我们可以用它来识别特定的企业，如：酒店的徽号、建筑、中英文店名、环境导航系统等，都是酒店的形象识别体系，这是一个不能分离的整体，环环相扣，细致入微。
酒店通过导入CIS战略，突出企业的形象，又增强企业的凝聚力，对外树立酒店个性化的市场定位和良好的企业形象，提高企业在市场的竞争能力，再通过各种识别系统把酒店高标准的管理和服务信息传递给目标受众。
2.服务构建
服务构建是实现品牌树立的核心工作内容，以建立服务质量管理体系作为品牌的保证。因为品牌靠产品（服务）来维护，而酒店的产品就是服务，酒店服务质量的控制永远是品牌的可靠保障和首要任务，没有服务就没有酒店品牌的生存价值。
要在酒店全体员工中树立全方位的全员服务质量管理意识，实行全面服务质量管理，建立完善的服务质量标准体系和保证体系，加强服务质量控制和达成。使服务这种无形化的产品做到有标准、可控制。
3.品牌推广
品牌建立以后，要在公众心中强化品牌意识，就要进行品牌营销，加强品牌的传播和推广。要保证品牌营销推广的全面实施，必须树立全员品牌意识，保证全员参与的主动性、积极性、创造性，因为品牌的树立是一个长期积淀的过程，要积累每一个员工在每一个工作环节的完美表现，才会逐渐在市场上树立起品牌。品牌树立以后，还要不断强化品牌意识，维护企业的形象（包括识别形象、员工形象、服务形象等等）。我们要吧形象展示给市场，展示给客人，让他们去识别，记住酒店。
4.维护发展
在激烈的市场竞争中，创业难守业更难。酒店品牌一旦树立，必须懂得呵护，学会珍惜，学会爱护。同时，好要懂得如何继续拓展，这就是品牌延伸策略。针对酒店市场上出现的商机，不断设计新的产品（服务），实现服务品牌的不断更新和拓展，留住客户，保证品牌的忠诚度。
How to build a good image of the hotel? Image Design is a process of hotel branding
1 Image Design
Image design, the basic aspects of the hotel brand planned. The planning of any hotel, must be clear what the image should show to target consumer groups and convey information. The usual practice is that the full import of the CIS (or CI) strategy. CIS is the abbreviation of the corporate image identification. Corporate identity is like the appearance of characteristics, we can use it to identify a specific enterprise, such as: the emblem of the hotel building, in both Chinese and English name, environment, navigation systems, etc., are the hotel's image recognition system, one can not be separated overall, interlocking nuanced.
Hotels by importing the CIS strategy, a prominent corporate image, enhance the cohesion and external to establish a Hotel personalized market positioning and a good corporate image, improve the competitiveness of enterprises in the market, through a variety of identification systems a high standard hotel management and service information to the target audience.
(2) services to build
Services to build the core branding work to establish a guarantee of service quality management system as a brand. Brands by product (service) to maintain the hotel product is service, hotel service quality control is always the reliable protection of the brand and the primary task, there is no service and there is no survival value of hotel brands.
To establish a full range of full service awareness of quality management in the hotel staff, the implementation of the comprehensive quality of service management, improve the quality of service standard system and guarantee system, and enhance service quality control and reach. Services such intangible products to achieve the standard, can be controlled.
(3) branding
Brand-building to strengthen brand awareness in the public mind, it is necessary to brand marketing, dissemination and promotion of the brand. To ensure the full implementation of brand marketing, we must foster the full brand awareness, to ensure full participation in the initiative, enthusiasm, creativity, brand building is a long-term accumulation process, the accumulation of every employee in every aspect of work perfect performance, and then gradually establish a brand in the market. Branding, but also continue to strengthen brand awareness, maintain the corporate image (including the identification image, the image of employees, service image, etc.). Display the image we want it to market, show it to guests and allow them to recognize, remember the hotel.
(4) maintain the development of
In the fierce market competition, difficult to venture till more. Hotel brands to establish, we must know how to care learn to treasure, learn to love. At the same time, it is good to know how to continue to expand, which is the brand extension strategy. Business opportunities in the hotel market, and constantly design new products (services), service brand continues to update and expand, retain customers, to ensure brand loyalty.
