树立酒店品牌要做出正确的选择和搭配，开发组合产品要注意的事项

树立酒店品牌要做出正确的选择和搭配，开发组合产品要注意的事项：
1.明确销售目的
    将不同功能的产品进行组合，首先要明确组合的目的是什么。有得组合为了吸引更多的消费者，扩大市场占有率，有的组合为了提升酒店知名度，树立酒店品牌，酒店品牌设计。只有明确了组合的目的，才能做出正确的选择和搭配。
2.明确目标市场
    明确目标市场就是要找准销售对象，要知道产品组合是为什么样需求的顾客而开发，他们对产品功能有什么要求，这样才能针对目标市场的需求搭配出满足他们功能需要的产品，才能保证产品组合将来在市场上被接受。
3.产品组合方式
    并不是产品线越长、宽度越宽、深度越深就越好，应该根据市场的需求来选择最佳的搭配组合。酒店产品的主要功能是住宿和餐饮，这是酒店产品组合中应该满足的基本功能需求，在酒店竞争中体现不出差异化，所以酒店产品组合应更注重特色功能的搭配组合，以体现产品组合的特色，尤其是针对某种特需求的客人去搭配组合，更容易获得市场认可。
4.组合产品的价格
    组合产品要得到顾客的接受，除了功能满足其需求外，价格上也要比购买单项产品略低，否则客人可以在购买的时自行搭配组合，也许更符合他自己的要求。
5.组合产品推出的时间
    组合产品要把握好推出的时间，一般选在市场对某些功能有集中需求的时候推出产品组合。比如九月、十月是新人结婚办喜宴比较集中的时间段，在这个时候推出婚宴服务功能的组合产品正是迎合了市场的需求。
6.组合产品的营销策略
    产品组合出来和单项产品一样，需要制定营销策略，使市场了解并接受新组合产品。可以选用的策略包括广告宣传、价格优惠等等。
Establish a hotel brand to make the right choice and with the development of combination products need to pay attention:
(1) clear the purpose of selling
    Different functions of the product portfolio, first of all what is the purpose must be clear combination. The combination of something in order to attract more consumers to increase their market share, some combination in order to enhance hotel visibility and establish the hotel brand, hotel brand design. Only then will a combination of purpose, in order to make the right choice and match.
(2) a clear target market
    A clear target market is to identify sales targets, product portfolio is why the kind of customer demand and develop their product features, so as to meet their functional needs of the product for the needs of the target market with, in order to ensure product The combination of being accepted in the market in the future.
3 product combinations
    Is not the product line is the longer, the wider the width, the deeper the better, to choose the best combination should be based on market demand. The main function of the hotel accommodation and catering, which is a hotel portfolio should meet the basic functional requirements, and fail to reflect the differentiation in the hotel compete, so the hotel product portfolio should focus more on the combinations of features to reflect the product mix characteristics, especially for some special needs guests to mix, easier access to market acceptance.
(4) combination of product prices
    Combination of products to customer acceptance and functionality to meet their needs, the price than to buy individual products was slightly lower, or guests can purchase their own combinations, perhaps more in line with his own request.
Combination product launch time
    The combination of products to grasp the good launch time, the general election to launch product portfolio, centralized demand in the market for some function. For example, in September, October couples married in the Office of the Wedding Banquet relatively concentrated period of time, wedding services feature a combination of products introduced at this time is to meet the needs of the market.
6. Combination of product marketing strategy
    Product portfolio out of individual products, the need to develop marketing strategies to make the market understand and accept the new combination products. The choice of strategy, including advertising, price, and so on.