酒店市场营销酒店与酒店之间的产品竞争，产品价格的概念
杀价竞争结苦果
由于市场竞争激烈，某著名旅游城市的各家饭店为了抢客源开始推进一系列的竞争手段。某四星级酒店率先退出了“淡季五折酬宾”活动，同时又通过降低团队价的方式进一步将价格下拉，由此掀开了该市饭店行业价格大战的序幕。在不到半年的时间里，该市饭店行业的价格水平下降了2/3。由于价格下滑，导致成本率上扬，各家饭店纷纷采取措施降低成本，其中包括大量使用临时工，降低顾客用品和食品原材料质量，导致客人投诉激增，致使旅行社不得不在设计其旅游行程中放弃该市而选择其他城市。由于团队客源不足，该饭店便在散客上做文章，他们向出租汽车司机推出“拉客费”，这笔费用由最初每位20元攀升到客房价格的一半，致使饭店苦不堪言，在
酒店市场营销其他饭店业叫哭不
思考与习题
①从案例中分析，降价给该酒店销售带来了哪些影响？
②酒店产品的价格有哪些特点？
③酒店产品的价格是怎样制定出来的，在制定和调整价格的时候要考虑哪些内外因素？
The concept of product competition, hotel marketing, hotel and hotel prices
Price competition bitter fruit
Due to fierce market competition, a famous tourist city, each hotel in order to rob tourists began to promote a series of competition means. A four-star hotel is the first to exit% off bargain "of the off-season activities, and at the same time by reducing team price further price drop-down, which opened a prelude to the city's hotel industry price war. In less than six months, the city's hotel industry price level declined by 2/3. Due to decline in prices, cost rates rise, various hotels have taken measures to reduce costs, including the extensive use of temporary workers, reduce the quality of customer supplies and food raw materials, leading to the proliferation of guest complaints, resulting in travel agency had to abandon the city to design their itineraries choose other city. Due to lack of team source, the hotel will make a fuss in the FIT, they introduced to the taxi drivers soliciting fee, this cost has risen to half of the room price from 20 yuan in the initial of each, resulting in the hotel is miserable, the other hotel industry called crying
Thinking and Problems
① from the case analysis, price cuts which affect the sale of the hotel?
(2) hotel product price?
The ③ hotel product price is worked out, and to consider internal and external factors in the formulation and adjustment of the price?
