关于酒店网络营销有哪些要求？
A酒店与B酒店是南方某市两家实力相当的竞争对手。在开展网络营销时，两家酒店选择了不同的模式：A酒店选择了一家酒店网络营销顾问的公司进行整体的设计开发和维护；B酒店则购买了一套网站模板，聘请网站开发人员，自己进行网站制作和网站推广。
一年之后，A酒店网上预订成效显著，而B酒店网站成交冷清，加之管理层觉得网站费用过高，遂关闭网站，退出网络营销。同样是做“网络营销”，为何两家酒店得到的结果却如此不同？我们来看看两家酒店具体是如何实施网络营销的：
A酒店
①首先，在分析酒店在市场定位、竞争环境、目标客户、销售渠道等因素的基础上，制定了网络营销的目标和策略，并为网络营销制定总体投入产出比率。
②根据
网络营销策略，进行网站规划、网络推广规划。
③选用专业的界面设计师和功能开发人员制作网站；并挑选合适的推广方法和推广关键词。
④在网站建设完成后，对酒店的相关人员，从管理层到操作人员，进行网络营销培训。
⑤定期对网站内容进行更新，让访问者能够了解到酒店的最新动态和最新产品。
⑥确定专人，对访问者的咨询等进行及时跟进回复。
⑦组织相关负责人，在行业网站上注册会员，发布酒店产品信息。
⑧收集客户联系方式，对新老客户进行定期的邮件问候，并发送新品及促销信息。
⑨为网站做好搜索引擎优化，提高搜索概率，让搜索核心关键词时自然排名靠前。
⑩根据网站的访问量和客户访问情况，及时调整网站内容和网站推广策略。
B酒店
①网站选用的是现成的模板，虽然聘请了网站开发人员，但是既做程序又做设计，不管是
网站设计还是网站功能，都给人很不专业的感觉。
②网站完成后，内容就一直没有更新过。
③网站推广所选择的关键词不准确，客户难以搜索到企业网站。
④由于网站没有做好优化，搜索引擎的排名十分靠后。
⑤客户在网站上的留言一直没有人回复，偶尔打电话过来咨询还被前台认为是骚扰电话给回绝了。
思考与习题
①上述案例中，A酒店的成功与B酒店的失败，带给我们什么启示？
②想一想，网络营销的要求有哪些？
③A酒店在网站建设完成后，对酒店工作人员进行了培训，你认为有必要么？为什么？
④为什么说网站完成后，内容就一直没有更新过是B酒店的失败原因之一？
What are the requirements on the hotel network marketing?
A Hotel B Hotel is a southern city two strength competitors. In network marketing, the two hotels to select different modes: A Hotel Select a hotel Internet marketing consultant company for development and maintenance of the overall design; B Hotels is to buy a website template, hire website developers, their Website Design and website promotion.
A year later, A hotel online booking effectiveness significantly, B, deserted hotel website transactions, coupled with the management site cost is too high, then shut down the site, quit network marketing. Also do "network marketing" and why the two hotels the results obtained are so different? We look at two hotels, the specific implementation of network marketing:
A Hotel
, First of all, on the basis of the factors in the analysis of hotel market positioning, competitive environment, target customers, sales channels, develop goals and strategies of network marketing and network marketing development of the overall input-output ratio.
② According to the network marketing strategy, web programming, web promotion plan.
The ③ selection of professional interface designers and functionality developers to create Web site; and the selection of suitable ways to promote and promote keywords.
④ In the website construction is completed, the hotel staff, from management to operators, network marketing training.
The ⑤ regularly updated content of the website so that visitors can understand the latest developments and the latest products of the hotel.
⑥ identify a contact person for timely follow-up consultation on the visitor's reply.
⑦ organization responsible person in the industry Web site registered member, released the hotel product information.
⑧ to collect customer contact information, new and old customers to carry out regular e-mail greetings, and send the new product and promotional information.
⑨ natural ranking for the site to do search engine optimization, search probability, so that the search for core keyword.
The ⑩ based on site visits and customer access, and adjust the site content and website promotion strategies.
B hotel
① site selection is a ready-made templates, and hired a Web site developer, but both do the program to do a design, website design or website features, all seem very professional feel.
② site is completed, the content has not been updated.
The ③ website promotion by selected keywords is not accurate, making it difficult to search the corporate website.
④ Because the site does not do optimization, search engine ranking is very rearward.
The ⑤ customers message on the site has been no one replies, occasionally call me to the consultation has also been front harassing phone calls rejected.
Thinking and Problems
(1) above cases, the failure of A, the success of the hotel and B Hotel, brings us what is enlightenment?
② think about it, what are the requirements of network marketing?
③ A hotel in the site construction is completed, the hotel staff training, do you think is necessary? Why?
④ why the site is completed, the content has not been updated is one of the causes of the failure of B Hotel?
