了解过什么是酒店网络营销的途径吗？

了解过什么是酒店网络营销的途径吗？
    目前，酒店网络营销主要有以下两大途径：
1.通过网上中介进行的间接销售
    目前，大多数的酒店都采用代理的形式进行产品销售，一般与中介方签订代理合同，由其进行代理营销，而且所占比例非常大。从百度搜索“订房”用时0.001秒，搜索出10600000篇相关网页，从Google搜索“订房”，用时0.05秒，搜索出2510000项结果，其他搜索引擎的情况也大同小异。从搜索引擎里反映出：订房网络基本上是中介一统天下。在国内，酒店自建网站且能自营网上预订的比例很低，这正是我们与品牌设计国际酒店的最大差距之一，也为第三方预订网的发展带来了巨大的空间。
    海外以Expenia、Travelocity、Priceline、Hotel Discount等旅游网站为代表的中介预订网已取得了很大的成功；国内以携程、艺龙为代表的网上旅行社显示了快速发展的势头。
2.酒店网上直销
    酒店网上直销就是酒店通过自己的网站进行网络营销活动。据统计，万豪、希尔顿通过自有网站的直接销售收入与通过网上中介的间接销售收入之比已经高达75:25.而对消费者来说，他们也不愿意在中间商那里多花钱，而更喜欢直接订房。因为他们认为高质量的服务职能来自于酒店本身。

Understand what is the way of hotel Internet marketing?
    At present, the hotel Internet marketing have the following two ways:
Indirect sales through an online intermediary
    At present, most of the hotel sales agent in the form of general agency contract signed with the intermediary by the marketing agent, and the proportion of very large. From the Baidu search for "booking" and 0.001 seconds to search 10,600,000 pages from Google search for "reservations" with a time of 0.05 seconds, the search out of 2.51 million, and other search engines in a similar situation. Reflected from a search engine: booking network is basically an intermediary domination. In China, the low proportion of hotel self-built website and can book online, is one of the largest gap with the international hotel, but also for the development of third-party booking a great deal of space.
    Overseas intermediary Expenia, Travelocity, Priceline, Hotel Discount travel site reservation network has achieved great success; domestic online travel agency Ctrip, eLong shows the momentum of rapid development.
(2) hotel online direct marketing
    Hotel Online direct marketing is the hotel through their own website online marketing activities. According to statistics, Marriott, Hilton, through its own website direct sales and indirect sales revenue through online intermediaries than has been as high as 75:25. For the consumer, they do not want to middlemen to spend more prefer direct booking. Because they believe that the quality of the service functions from the hotel itself.