现代酒店市场营销管理和组织概念是什么？

现代酒店市场营销管理和组织概念是什么？
一、现代酒店市场营销管理
    现代酒店营销着重研究在“买方市场”条件下酒店的市场营销管理问题。酒店要进行有效的市场营销管理，首先要明确营销管理的任务。酒店营销管理的任务主要包括酒店市场营销的组织管理、业务运营管理、人力资源管理三大方面。
    管理的定义是：运用资源通过设计、组织、控制、指挥等手段去获得取更多的资源。因此作为酒店管理中的一个重要组成部分，以下将从酒店市场营销计划、营销组织、营销的实施以及市场营销的控制等方面来介绍酒店市场营销管理。
二、现代酒店市场营销组织
    酒店市场营销组织是制定和实施酒店市场营销策略和行动的主要负责部门。它与酒店的规模密切相关，一家小型酒店也许只有一个人负责营销工作，而大型酒店则配备力量雄厚的部门，如日本大仓酒店销售人员队伍超过150人。营销组织也和市场需求及竞争形势有内在的必然联系。以前在酒店供不应求时，很少有酒店设立营销部门，而今大部分酒店都加强了酒店营销力量，配备了强有力的销售队伍，并使营销部门成为整个酒店的中心部门。
    酒店营销部也称“销售与市场营销部”，负责协调和计划酒店形象设计的市场营销活动，收集酒店市场营销信息，开发酒店市场，制定酒店的产品价格，并具体负责酒店客房和其他产品的销售。
    酒店营销部主要职责主要包括：开展市场营销调研工作，重点收集酒店市场及客源动态消息，了解竞争对手销售活动和价格情况，预测和分析酒店客源市场规模和特征，并编制酒店销售趋势报告。
    市场类型的多少以及酒店规模的大小都会影响到营销部门在酒店中的地位和作用以及职责的划分。究竟哪种组织形式最适用于哪些酒店，这取决于酒店的整体规模和人员规模、酒店和产品类型的丰富程度、酒店市场特点等，如细分市场的多寡以及其购买特征、酒店中间商在市场营销中所发挥的作用、酒店雇用的销售人员的技术能力和知识以及酒店各种财务因素等。

What is the concept of marketing management and organization of the modern hotel?
A modern hotel in Marketing Management
    The modern hotel marketing focuses on marketing management issues in the "buyer's market" under the conditions of the hotel. Hotel to conduct effective marketing management, we must first clear the task of marketing management. Hotel marketing and management tasks include hotel marketing organization and management, business operations management, human resource management, three main areas.
    Management is defined as: the use of resources through the design, organization, control, command and other means to get to take more resources. Therefore, as an important part of the hotel management, the following from the hotel marketing plan, marketing organization, marketing, implementation and marketing control to introduce the Hotel Marketing Management.
Second, modern hotel marketing organization
    Hotel marketing organization to develop and implement the responsible departments of the hotel marketing strategy and action. It is closely related to the size of the hotel, a small hotel may be only one person responsible for marketing, large-scale hotels with strong departments, such as Japan's Okura Hotel sales staff of over 150 people. Marketing organization and the market demand and competitive conditions inherent inevitable. The hotel is in short supply, there is little hotel set up a marketing department, Today, the majority of hotels are strengthened hotel marketing power, with a strong sales force and marketing department to become the center of the entire hotel sector.
    Hotel Marketing, also known as the sales and marketing department, to coordinate and plan the hotel's marketing activities, collect marketing information to the hotel market, the development of the hotel market, the development of hotel prices, and in charge of the hotel rooms and other products sales.
    Hotel marketing department main responsibilities include: the work of marketing research, focus on collection of the hotel market and the source dynamic message, understand competitors' sales activities and price forecasts and analysis of market size and characteristics of hotel tourists, and the preparation of the report of the hotel sales trends .
    The status and role of the type of market and hotel the size will affect the marketing department in the hotel and the division of responsibilities. Which form of organization best suited for what the hotel depending on the overall size and staff size of the hotel, the hotel and the type of product richness, the hotel market characteristics, such as the breakdown of the amount of the market and its purchase of the characteristics of hotel brokers the role of marketing, technical capabilities and knowledge of sales staff employed by the hotel and hotel a variety of financial factors.