酒店品牌设计，酒店营销有三种类型是哪些？

酒店品牌设计，酒店营销有三种类型是哪些？
目前，酒店的营销部门设置要有以下三种类型
1.按地理区域设置营销部门
    按照酒店客户的地理区域来配置酒店销售力量，是酒店营销部门设置中使用得较为广泛的一种形式。其特点是可委派销售人员专门负责向某个地区范围内所有顾客推销酒店的全部产品。这样可以减少销售访问的次数，把访问里程缩小到最短，且不存在哪些顾客应包括在哪个销售人员的职责范围之内的争议，以提高工作效率。这种形式要求销售人员是多面手，必须了解酒店全部的产品和服务，并能够熟练地与各种顾客打交道。
2.按产品和服务类别设置营销部门
    经营多种产品和服务的酒店常常按产品类别配置销售力量。其最大优点是由于各自负责某类产品，销售人员会具备丰富的产品知识。这样便能增强其在此类产品中的竞争能力，并获得较高水平的销售额。销售人员直接负责某种产品的销售，还有助于开发此类产品，使酒店形象设计具备产品开发商的领先优势。按产品设置营销部门的缺点是费用开支较高，因为在同一地理区域内可能支付两个或两个以上销售人员的推销费用，如果沟通不当，容易造成几个争夺同一个客户，使客户感到不方便。
3.按细分市场设置酒店营销部门
    这种形式是以市场细分为基础的，不同的销售人员专门负责不同的顾客群体，这样有利于酒店销售人员与客户建立长久的业务往来关系，且便于掌握该市场的需求和变化趋势，这种形式适宜于都市中心的中型酒店使用。
    现代酒店营销部主要由销售总监、销售人员、团队协调员等组成。
The hotel is a leading brand design, hotel marketing there are three types of what?
At present, the hotel's marketing department set up to have the following three types
Set up the marketing department by geographic region
    In accordance with the geographical area of the hotel customers to configure the Hotel sales force is more widely used in the hotel marketing department set a form. May appoint a sales staff dedicated to all customers within an area to sell the hotel. This can reduce the number of visits by sales, access mileage reduced to the shortest, and do not exist to which customers should be included within the terms of reference in which the sales staff dispute, in order to improve work efficiency. This form requires the sales staff is versatile, must understand the hotel all the products and services, and able to deal with a variety of customers.
Product and service categories to set the marketing department
    Operating a variety of products and services are often configured by product category sales force. Its biggest advantage is each responsible for certain types of products, the sales staff has a wealth of product knowledge. Thus enhance the competitiveness of such products, and a high level of sales. The sales staff directly responsible for sales of certain products, such products also help to develop the hotel with the leading edge of product developers. Products set the shortcomings of the marketing department to higher expenses in the same geographic area may pay the cost of two or more sales staff to sell, if the communication is inappropriate, likely to cause several compete for the same client, so that customers do not feel convenient.
Three market segments, setting the hotel marketing department
    This form is based on market segmentation based on different sales personnel responsible for different customer groups, it is a good hotel sales staff and customers to establish long-term business relationship, and easy to grasp the market needs and trends, which forms suitable for medium-sized city center hotel.
    The modern hotel marketing sales director, sales staff, the team coordinator.